minimalisma

Woollykins is proud to introduce the beautiful merino range by minimalisma. 

minimalisma is a timeless, high-quality children’s wear brand with a strong Nordic heritage. Founded and designed by Maja Akraberg, the mission is simply to create beautiful products in premium qualities with a timeless feel that makes each piece suitable for passing on to the younger sibling or to save for the generation to come. The philosophy pivots around superior quality, simplicity and sustainability.

What started in 2011 with a small unisex collection for babies up to two years and a local shop quickly grew into an international brand. minimalisma offer basics for babies and children up to 12 years as well as selected styles for women. 

minimalisma are a family-run company working with a small group of people passionate about quality, design and family. We are committed to establishing a sustainable brand with high ethical standards that not only benefits our customers - the children, but also the environment in general.

About the origin of their materials and production: 

• Merino wool is sourced from Australia and certified mulesing free.
• Knitting and finishing is done in China by a supplier that Maja has worked with for more than 10 years. Production inspected twice a year and a visit paid to suppliers and their families. Maja can attest that both factories have good working environments and minimalisma plan their productions well in advance to avoid faster turnarounds that cause overwork. 
• minimalisma's lightweight organic cotton comes from Bangladesh and Maja has known the owner of the factory since he started it up around 15 years ago. He since built a brand new beautiful factory outside of Dhaka and some of his customers produce there according to GOTS, BSCI, OEKO-TEX and others.
• Heavier weight organic cotton is from Hungary and produced according to GOTS standards - the inspection is carried out by Maja herself.